Step into the forefront of visionary digital marketing. We designed this page to be a go-to source for breaking digital marketing news and insights in the ever-evolving landscape. From AI, to new engagement platforms, this page is your daily briefing on the latest trends in website development, SEO strategies, and paid advertising trends, designed to empower businesses and digital teams alike.
Our Biggest Digital Marketing Trends for 2024!
Should Your Digital Marketing Campaign Include Twitter?
When planning on buying digital ads to promote your business, social media is worth considering. Most leading platforms offer the ability to run visual ads and target audiences, but being familiar with the audience makeup on each platform can still help you make the best choice.
It’s not about being present everywhere; it’s about connecting with your desired audience where you can achieve the highest ROI. Targeting them on the optimal social media platform can help make your campaign a success.
You can read up on the demographic breakdowns here.
Avoid Negative ROI On Your SEO
- – Ongoing language issues
- – Link and content spamming reduces SEO
- – Content creation is an ongoing challenge
- – Quality issues and rework needed
- – Lack of understanding of your business model
- – Inability to provide custom solutions
- – Fraud
New TikTok Ads released to the US
TikTok has officially launched TikTok Shop in the United States, giving a new in-app shopping experience to its users. This feature allows individuals to purchase products that were featured in live videos, on their personalized “For You” page, or on brand profiles. For content creators, TikTok Shop presents a lucrative opportunity for commission-based marketing partnerships with brands.
If you want help setting up Social Media ad campaigns, we’d love to talk with you. Please reach out here!
Should Your Digital Marketing Campaign Include Twitter?
In the last week, Disney, IBM, Apple and Lionsgate all suspended their advertising on Twitter. With all the hubbub surrounding Twitter, we think it’s time for local and small businesses to consider alternatives. Read our full take on it here.
Sam Altman Out As the CEO for OpenAI
Tips On Meaningful SEO Content
Wondering how to create content that ranks high on Google and actually engages your audience? First, let’s talk frequency. Google loves fresh and meaningful content. To stay in the search engine’s good graces, aim to publish content at least once a week. Maybe more. Consistency is key.
Raleigh Digital Summit
We like to share upcoming digital events that look helpful and the Digital Summit in Raleigh next week looks like a good one! You’ll hear how some of the industry greats, like Spotify, Amazon, and HelloFresh are approaching the rapidly evolving areas of AI, MarTech, and Podcasting. Check it out if you’re in the area. They also offer remote viewing after the event.
Whether you’re for or against Twitter/X that’s still a lot of concerning press. With that in mind, it’s not surprising that Twitter/X’s valuation in the market place is tanking. Techcrunch recently reported that the company’s valuation has dropped an astonishing 56% in one year. While there’s valid debate on how to properly assess the value of the company, there’s no questioning they’ve taken a major hit in advertiser loyalty and brand perception in the last year.
Twitter’s valuation drops a shocking 56% in a single year
“Branding is about signals — the signals people use to determine what you stand for as a brand. Signals create associations.”
Allen P. Adamson
Instagram is rolling out in-app AI Image Editing
AI is continuing to find its way into new platforms. One of the ones we’re looking forward to is Meta’s upcoming plans to roll out AI-powered image editing. A new Instagram tool, called “restyle”, allows users to give their images a fresh look. This includes new backgrounds or artistic themes (impressionist anyone?). They currently plan on including labels indicating the content was created with AI. We’re looking forward to seeing how advertisers incorporate the new tool into their social media presence!
In this blog post, one of our digital experts, Ross Yaeger, breaks down how businesses can utilize inexpensive AI tools to quickly create marketing content, without making embarrassing mistakes or sounding like a robot. Read all about it here.
More Ads Are Coming To Amazon Prime
If you haven’t heard, Amazon is warning Prime users to start expecting more ads in early 2024. The ads are expected to run on movies and TV shows on its streaming platform. While user response is TBD, it’ll open up a ton of ad inventory to advertisers, and Amazon is currently pitching the platform to media buyers. We’ll be watching to see how the prices and ad performance score.
We're Getting Excited!
At Visionary WebDZ, we don’t just brew up digital magic; we’re getting into the Halloween spirit! We thought it would be a blast to share some spooky snapshots of our team’s little ghouls. Let’s inspire each other to make this Halloween unforgettable.
Wishing all our cherished clients, partners, and followers a hauntingly good time ahead! May your day be filled with sweet treats, not tricks!
The recent breakthroughs in AI are a real game changer. It makes certain tasks simpler and gives creators more tools to draw upon. Unfortunately, the quality of editorial writing, which is key to most of our clients, is suspect, to say the least. While AI is no doubt amazing, factorial errors, awkward tones, slang, and dialects still abound, and sometimes it just sounds too commercial to truly create a connection with customers.
Still, according to Marketing Dive, 57% of enterprise marketers use AI in their email already and another 25% have plans in the immediate future. Many of them are using it for audience segmentation and sorting, not just content creation. 99% of those surveyed said their experience has been extremely or somewhat positive. Wow. Maybe I shouldn’t be so supposed though, even with AI’s current challenges, it’s still helpful, and I use it at least once a week for marketing. It just has to be used with caution.
Ross Yaeger
57% of enterprise marketers use AI in email campaigns
(MarketingDive.com)
Social Media Advertising Costs Decline
In the ever-evolving world of digital advertising, there’s some news that most businesses will love. Social media ad prices have been steadily decreasing throughout 2023, making it more affordable to reach your target audience. If you haven’t tried advertising on social media, or it’s been too expensive, now may be a great time to give it a shot!
AdWeek New York
Who else is getting excited for the AdWeek New York conference?! October 16-19th.
“Never stop testing, and your advertising will never stop improving.”
David Ogilvy
